ROLES

Designer, Editor, Art Director, Developer

TASK

Develop a comprehensive brand ecosystem from start to finish, including all creative assets.

PROGRAMS USED

Illustrator, Photoshop, InDesign

TIMELINE

2 months

BRANDING

I designed an abstract representation of a 'happy blister.'

For the brand name I incorporated the words 'rub' and 'ease.'

PACKAGING ITEMS

Empathizing with the target audience of active users, the product needed to be portable for accessibility purposes.

PRINT ITEMS

The goal for the stationery & giveaway item is to be shared with stakeholders. They convey the trustworthy, dynamic, and soothing product.

CONCEPT

RUB-EEZ originated from my daily experiences in rowing where it is common to develop painful blisters on the palm of your hand from gripping the oar handle.

I aimed to create a brand that offers a versatile healing solution: addressing the market gap in blister care, especially for active individuals like rowers.

The tagline “Rub it on. Ease your pain” is a call to action, but also a nod to what the product does in a clever, punchy way.