As a graphic designer, I wanted to dive deeper into public relations to better understand how PR professionals think and work.
Learning more about PR has helped me elevate my approach to design, since both disciplines share the same goal: finding the best way to connect with an audience.
By exploring strategic communications with a new lens, I’ve expanded my skills so that I can collaborate more effectively with PR teams and create designs that truly connect with users.
PR Samples
1. News Release
This is a simulated press release created for my PR course, announcing Whole Foods Market's "Harvest Days" initiative. The full release is linked below.
This is a comprehensive strategic plan for Whole Foods Market's "Harvest Days" initiative, using the PESO Model to reconnect families with authentic, local food experiences while addressing post-acquisition (Amazon) challenges. The proposal is linked below.
2. Innovation in PR
This was an opportunity for me to learn more about someone who is currently practicing public relations, and their specific sector by conducting an in-person interview.